Author name: Nandini Pathak

Change is happening fast, and it is all driven by digital transformation. Change not just about making things more convenient, but also about making things better. Digital transformation is sweeping through every corner of our lives, changing the way we work, get information and even how we interact with services. The healthcare sector, a fundamental …

Evolution of Healthcare: Healthcare Digital Trends, Challenges and Solutions Read More »

In today’s digital world, having a strong online presence is like having a prominent and welcoming sign outside your clinic. It shows people you are open for business and easy to reach. This holds true for doctors and clinics too. More and more patients now use the internet to find healthcare services. That is where …

Local SEO for Doctors and Clinics: Why is it Important? Read More »

Welcome to the digital age of healthcare, where optimizing your online presence is essential for building a successful brand and attracting more patients. In today’s highly competitive landscape, focusing on local SEO for healthcare industry has become a crucial digital marketing strategy. By implementing local SEO tactics, you can increase your practice’s visibility in local …

Healthcare Local SEO: Get More Patients Locally Read More »

As the healthcare industry continues to thrive, it has a significant impact on the economy as well. As the demand for quality healthcare rises, smaller providers seek effective ways to compete with larger organizations without putting their own finances at risk. Thanks to digitization, smaller healthcare providers now have a level playing field. However, patients …

Effective Ways to Attract More Patients to Your Clinic in 2023 Read More »

Recent studies show that more than 60-80% of patients now use the internet to find health-related information.  Even more surprising, about 2/3 of these individuals say that the online information they come across actually influences their healthcare decisions.  Now that’s some impact!  I guess you could say it’s a case of “Google knows best”! Surprised?  …

Effective Hospital Marketing Ideas to Grow in this Digital Era Read More »

In today’s fast-paced healthcare world, branding has become a huge deal for hospitals and doctors. There is much more to it than logos. It now influences how patients perceive healthcare systems and organizations. With patients having more choices than ever, effective branding is now a necessity, not an option. The Significance of Branding for Hospitals …

Branding in the Healthcare Industry: A Must read for Hospitals & Doctors Read More »

The changes in the healthcare industry are not just quick but also significant. These changes are the result of the fast paced advancements in technology and the medical equipment that just keeps getting better by the hour. This has led to a dire need for improvement in marketing strategies. Healthcare businesses must put marketing tools …

Top 5 Benefits of Digital Marketing for Healthcare Industry Read More »