Texas Health Huguley Hospital (PPC Ads)

Introduction

• Texas Health Huguley Hospital is based in Fort Worth, Texas.
• The hospital gives high-quality medical services and empathetic patient care to the local community.

Challenges:

• The hospital had grave challenges in attaining online visibility & reaching out to its target audience via paid ads. 
• It was difficult to get satisfying results from its ongoing ad campaigns, therefore bringing down the engagement and conversion rates. 
• A major concern surrounding the hospital’s budget was managing ad expenses conveniently while optimizing results within a limited investment. 

Solutions:

• MDA formulated tailor-made, statistically proven ad campaigns for selected demographics and geographic regions to effectively reach the right audience in the local area. 
• MDA focused on a constant reworking of ad content to enhance click-through rates (CTR) and improve user engagement with interesting ad copies & visuals. 
• MDA executed a planned way to allocate the hospital’s ad budget productively across different channels, ensuring the most ROI. 

Results:

• Paid ad services from MDA got Texas Health Huguley Hospital a strong online presence that cultivated a noticeable amount of reach and visibility. 
• The productive ad campaigns resulted in improved conversion rates and an increase in inquiries and appointments from potential patients. 
• MDA’s budget management approach brought a more cost-effective advertising approach resulting in greater returns on ad spend for the hospital.