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Project information

Data Table
Client Name Privathospitalet Danmark
Services SEO Services

Introduction

  • Privathospitalet Danmark is located in Denmark and is a famous private hospital that commits itself to giving quality healthcare services. 
  • The hospital is widely known for its thorough medical specialization and empathetic treatment. 

Challenges:

  • The hospital could not rank high on search engine results, resulting in less online visibility & decreasing patient inquiries. 
  • Potential patient engagement and conversions were very limited due to the hospital’s inability to attract organic traffic to its website. 
  • Privathospitalet Danmark faces high levels of competition from the rest of the healthcare providers, making it extremely difficult to stand out. 
  • The hospital missed a lot of chances to target relevant search queries due to the absence of keyword optimization. . 
  • The hospital had the least amount of online presence locally, therefore having difficulties in attracting nearby patients. 

Solutions:

  • MDA organized a comprehensive SEO audit to report the drawbacks in the hospital’s online presence & built a data-driven plan for enhancement. 
  • A thorough keyword research was carried out to find relevant search terms, which were then accordingly incorporated into the hospital’s website content. 
  • A strong local SEO strategy was needed to focus on Privathospitalet Danmark’s appearance on local business listings and directories. 
  • To enhance the online authority and engagement with potential patients, MDA reworked the hospital’s website content and curated knowledgeable, SEO-friendly blog posts. 
  • To strengthen the hospital website’s authority and improve search engine rankings, MDA focused on targeted link-building and outreach initiatives. 

Results:

  • Due to MDA’s SEO efforts, there was a noticeable rise in online traffic on the hospital’s website which drove more potential patients to explore the hospital’s facilities. 
  • The search engine rankings boosted significantly, which made the hospital’s website appear primarily for relevant medical keywords. 
  • The hospital saw a rise in patients from the surrounding areas due to MDA’s commitment to executing a powerful local SEO strategy which resulted in a remarkable online presence in the local market. 
  • MDA’s content optimization and keyword strategy brought a significant boost to patient inquiries, which converted to increased appointments and consultations. 
  • Eventually, Privathospitalet Danmark capitalized on a competitive edge over its local contenders and secured its position as the first choice for high-quality private healthcare facilities in Denmark.
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