Houston Healthcare (Social Media Services)

Introduction

• Houston Healthcare is a prominent medical center in Texas, USA. 
• The is committed to providing advanced medical care and personalized services to its patients.

Challenges:

• Houston Healthcare did not possess a strong social media presence which led to missing opportunities of connecting with its target audience. 
• The hospital could not produce a meaningful engagement rate on social media which held back its potential in terms of reach and impact. 
• There was a need to create sensitive & thoughtful content with consistent management on social media as per the healthcare’s primary challenges.  
• The healthcare center needed to power up its brand awareness on social media to improve brand reputation and credibility. 
• It was difficult to measure the return on investment (ROI) from the ongoing social media initiatives. 

Solutions:

• A thorough audit was carried out to identify the flaws and potential for improvement of Houston Healthcare’s social media presence. 
• A well-made content strategy was incorporated to focus on knowledgeable, thought-provoking and patient-centric content for driving engagement.  
• MDA took over the management of social media communities, responding to inquiries and feedback on time. 
• Houston Healthcare’s branding was refined through regular messaging and visual identity across all social media platforms. 
• MDA made use of analytics tools to keep a thorough record of the social media performance which proved to help optimize strategies and measure ROI. 

Results:

• Houston Healthcare’s reach and follower base have significantly boosted through MDA’s strategies. 
• The hospital leveled up in terms of social media management because of compelling content and community management. 
• MDA was successful in creating content that was well-received by the healthcare community, thus helping in building empathy & trust. 
• Houston Healthcare’s social media presence improved brand awareness and boosted credibility. 
• Using productive tracking and analytics tools to measure social media ROI provided valuable insights for future campaigns.