Houston Healthcare (SEO Services)

Introduction

• Houston Healthcare is a renowned hospital in Texas, USA. 
• The hospital is known for its best healthcare facilities and values empathy and patience in patient care. 

Challenges:

• Houston Healthcare had difficulties with ranking on search engine results, leading to low online visibility. 
• Organic traffic growth was slowing down due to high competition from the healthcare industry which made it difficult to rank for keywords. 
• The website predominantly carried outdated content, which impacted user engagement and search engine rankings adversely. 
• The website was not indexed effectively nor it performed well. This was because it carried various technical SEO issues. 
• There was a lack of local search presence to garner attention from potential leads nearby. 

Solutions:

• To find out reliable and less competitive keywords & make the most of website content accordingly, MDA carried out comprehensive keyword research. 
• MDA worked on a content strategy that aimed at developing knowledgeable, shareable & SEO-friendly content to enhance website ranking & user engagement. 
• To recognize and solve website issues that adversely affected indexing, an extensive technical SEO audit was conducted. 
• To improve local search presence, local techniques like Google My Business optimization and local citation building were executed by MDA. 
• MDA constantly looked at website performance and opted for accurate SEO strategies to maintain and improve results. 

Results:

• Through selective SEO strategies, Houston Healthcare saw a noticeable growth in organic website traffic. 
• MDA achieved the top rankings for critical healthcare-related keywords, driving significant traffic. 
• By creating relevant, knowledgeable and SEO-optimized content, search engine rankings and user engagement grew significantly. 
• MDA resolved technical issues, ensuring efficient functioning & search engine indexing. 
• Local SEO tactics brought more visibility in local searches, therefore bringing on more potential patients.