Home > Bornholm Hospital (Social Media Management)
Social Media Management
Bornholm Hospital is a top-tier healthcare institution that is located on the serene island of Bornholm, Denmark.
Widely known for its excellent medical care and other patient-focused facilities, the hospital has a serious responsibility of serving the island’s healthcare needs.
The hospital faced problems in reaching out and engaging with the local community effectively due to its lack of holding on to a strong online presence.
The hospital faced difficulties with its branding across various social media platforms. This led to confusion among followers and potential patients.
Information dissemination was not effective due to lower engagement rates on social media posts that led people to miss out on relevant information & updates.
Bornholm Hospital had negative brand sentiment occasionally, which either came from dissatisfied patients or misunderstandings. This called for strict social media handling to maintain its reputation.
The hospital lacked measures to combat misinformation about healthcare that circulated actively on social media, thus a need to ensure truthful information reached to the general public.
MDA outlined content themes, developed schedules and catered to what the target audience expected in a well-made social media strategy to boost online visibility.
MDA developed cohesive branding guidelines and templates for social media posts, this assured an undisputed and identifiable brand identity across all social media platforms.
MDA created a multitude of content including healthcare tips, success stories & behind the scene glimpses that focused on increasing audience engagement.
MDA focused on implementing a bold reputation management plan that addresses negative feedback with empathy and resolves all issues on private grounds to moderate situational escalations.
Campaigns were launched to recognize accurate healthcare information, debunk myths and promote the hospital as the authority source of relevant medical knowledge.
The social media presence improved significantly which attracted a broader audience and enhanced its connection with the local community.
MDA’s content strategy significantly improved the hospital’s social media engagement, resulting in increased interactions and better feedback from the audience.
Constant branding efforts throughout the social media channels led to enhanced brand awareness and reinforced the hospital’s reputation as a reliable healthcare provider.
As a result of MDA’s reputation management plan, dissatisfied customers were managed effectively to convert them into satisfied advocates, therefore establishing a largely positive brand sentiment across social media.
Bornholm Hospital emerged as a trustworthy source of healthcare information that also counters misinformation and provides the right guidance.