Oaklawn Hospital is an elite medical center located in Michigan, USA.
It delivers the best medical facilities for patients, thus proving itself to be a renowned healthcare provider in its locality.
Oaklawn Hospital experienced setbacks in strengthening its online presence and engaging with the community through social media.
The hospital’s brand visibility and audience engagement could not be maintained due to a lack of a consistent content strategy.
It lacked a sensitive and professional method for managing negative feedback on social media.
The hospital needed a unique approach to stand out or else it would have stayed the same within the competition with other local healthcare providers.
Distributing authentic information about health & medicine whilst complying with HIPAA regulations was a major challenge.
MDA developed a thorough social media strategy that focused on improving its online presence via relevant platforms and an accurate target audience.
MDA curated a content calendar comprising a schedule and format for intriguing content like engaging posts, healthcare tips and patient success stories. This maintained a constant flow of valuable information.
MDA found an efficient way to address negative reviews professionally and punctually & eventually turn dissatisfied customers into satisfied brand supporters.
MDA presented the unique strength and services of Oaklawn Hospital, to make it stand out from its local competitors and help become the go-to institution for healthcare in its community.
MDA made sure that HIPAA regulations were followed diligently, therefore securing the privacy of the patients while still giving reliable healthcare guidance.
Oaklawn Hospital noticed a rise in follower engagement and interactions across social media platforms due to MDA’s strategy.
The hospital’s online reach widened with an increase in local audience and finally building a stronger community presence.
Patient trust & confidence towards the hospital’s services increased as noticed from positive online reputation due to impactful reputation management.
Unique brand positioning made Oaklawn Hospital stand out from the rest of the local competitors and bring higher patient conversions.
By following HIPAA guidelines thoroughly, Oaklawn Hospital conveniently prevented from doing any privacy breaches or causing compliance issues on social media.